The Creative Minds Behind Emerging Talent Milan
Tariel Bisharyan( CEO Emerhing Talents) and Russ Ev (PR Director).
US Lifestyle Magazine sits with one of the creators of Emerging Talent Milan Russ Ev (Ruslan Evseev), who in collaboration with Tariel Bisharyan( CEO Emerhing Talents) brought Emerging Talents Milan project to an international audience.
How did “Emerging Talent ” come to fruition?
When I met my business partner Tariel (CEO Emerging Talents Milan) he was organizing fashion presentations for his clients, and he already had his own showroom. I was doing events for young designers in Milan and LA. We decided to join forces and offer emerging designers a “full service” experience that included a showroom and press office. We started with small presentations. Now we have two shows during Milan Fashion Week in the most prestigious locations, followed by an accessories/beauty trade show. So the name Emerging Talents Milan basically reflects what we do.We help to promote Emerging Brands from all over the world, helping them to build up a strategy to enter new markets.
How does your past prepared you for this project?
I used to live in US, Singapore, Hong Kong and other countries. Worked as contributor in several magazines, as fashion editor, and then editor in chief, in the same time was doing several projects in PR. So Emerging Talents Milan let me combine two things I love the most: fashion and public relations. And I believe life in 10 countries gave me a possibility to know incredible amount of interesting people, who I still work with.
How would you describe your identity?
Curios, always listening to my heart, as I believe doing what you love is the shortest way to the happiness.
How important is it for you to experience others cultures?
I was lucky enough to experience living in US, Asia, Russia and Europe.Those experience affected my personality, opened me up to the world. Lets put it this way: I believe living in different cultures educated me more than any of educations (Bachelor, Masters) I received in Universities.
What people have shaped your personal style?
I work with Emerging designers from all over the world. They are my source of inspiration, they shaped my style. Tariel (CEO Emerging Talents Milan) and myself created a creative community of designers, stylists, photographers, artists. Everyone is unique, and everyone brought something new to our vision. I am not afraid to experiment with my personal style, but in daily life I prefer black jeans, white t-shirt and white sneakers.
Emerging Talent Milan Team before the show
How would you describe the American style ?
Very laidback, easy, without trying too hard.
How has the collaboration between cultures benefit your project ?
It is not just a platform for emerging designers. As said earlier, this is a community of like-minded people, who do not trying to compete with each other, but support.
Our designers come from parts of the world: China, Russia, Thailand, Italy, France, UAE, Brazil, USA; different cultures, ideas, views on lifestyle, fashion, but with one common goal to increase the awareness towards sustainability, promoting ethical credentials of their products.
They are not just showcasing their collections on the same stage, they are building up bridges between their countries, creating new collaborations and expanding they network.
Can you tell our reader about your biggest influence? Who do you admire today and why?
Nature is my biggest influence. As nature gives me all the answers and never stops to amaze me.
What does the future hold for “emerging talent" ?
We have just launched a series of pop up stores and charity sales this August, bringing our designers to Yerevan, the capital of Armenia.
We are planning to “export” this project to Middle East, Asia, Latin America. There are no limits to what you can achieve, as long as you really love what you do. Our team is very result-oriented, and our aim is to make Emerging Talents Milan one of the world’s leading platforms promoting talented fashion professionals: not only the designers, but also stylists, photographs, makeup artists etc.
